Weaving narratives built to last.
Tejer Consulting is a boutique strategic communications consultancy. We help nonprofits, corporations, and public institutions tell their stories with clarity, conviction, and measurable impact.
("Tejer" — from the Spanish for "to weave" — reflects our philosophy: communication that holds together, strand by strand.)
Communication that works across borders and contexts
Social Media Strategy & Content
Platform-native content that builds audiences and drives action
Crisis & Stakeholder Communications
Rapid, clear responses that protect reputation and build trust
Leadership & Personal Branding
Positioning C-suite voices as credible, influential, and human
Organisation & Internal Communications
Messaging that aligns people around shared purpose
Website Content & Management
Structured, SEO-aware content that converts
CSR & DEI Communications
Inclusive narratives that reflect values and resonate authentically
Who We Work With
Built for organisations with something important to say
We work with INGOs, global corporations, government bodies, and mission-led startups. Our clients share one thing: they have meaningful work to communicate, and they need a strategic partner — not just a vendor.
We adapt global best practices to local realities, and bring cross-sector experience that makes us fluent across contexts.
Engagements begin with a short discovery conversation, followed by a scoped proposal. No lengthy onboarding — we move quickly.
Why Tejer
What sets us apart
Strategic clarity. We untangle complex ideas into simple, persuasive narratives — without losing nuance.
Creative execution. We don't stop at strategy. We plan, produce, and deliver content that earns real engagement.
Proven, measurable impact. Every campaign we run is benchmarked. We track results, optimise in real time, and report transparently.
Cross-cultural fluency. With work spanning India, the U.S., the Gulf, and Southeast Asia, we understand how communication travels — and where it needs to adapt.
Selected Work
Integrated Campaign Execution | INGO
End-to-end delivery of a $50K AmeriCorps federally funded marketing campaign for one of the world's Top 10 NGOs — from strategy and scripting through content production, cross-functional coordination, and performance reporting.
Full details available on request.
Crisis-to-Campaign: 2025 Texas Flood Relief | INGO
Turned a single crisis brief into three distinct communication assets — each scripted for a different audience: donors, volunteers, and policy stakeholders — using the same visuals and field data. Working across volunteer, fundraising, and government relations teams, coordinated end-to-end: scripting, editing, asset delivery, and social media rollout.
Within five days: 170 volunteers mobilised, significant funds raised for affected families, and the INGO's relief work received public acknowledgement from U.S. policymakers.
Interested in the full case study? Get in touch.
Feature Writing | Various Publications
Gulf News: (English-language daily newspaper published in Dubai, UAE)
The Hindu: (A premier English-language daily newspaper published in Chennai, India)
Leadership Visibility | A Global Tech Company
A sustained leadership branding programme that raised C-suite visibility by 150% through authored articles, conference positioning, and social media strategy.
Full details available on request.
Brand & Website Transformation | Tech Sector
Led a full brand overhaul — logo, website, brand book, and corporate language — including a WordPress revamp that doubled organic website traffic within three months of launch. Established CSR function, handled social media, and designed content templates.
Full details available on request.
Audience Growth & Fundraising | INGO
Through integrated social media strategy and referral marketing, doubled the INGO's national social following in six months and grew donation volume by 200%.
Full details available on request.
Founder & Principal Consultant
Manasi Mehendale
Manasi has spent 16+ years at the intersection of storytelling and strategy — working across media, nonprofits, and global corporations — with experience spanning India, the U.S., the Gulf, and Southeast Asia.
Her career has taken her from the United Nations in New York, where she was selected as the sole Indian participant in the UN Summer Internship Programme, to leading national campaigns for government agencies and globally ranked NGOs. She has directed brand transformations, managed multi-channel campaigns, and helped senior leaders find their public voice.
Before moving into strategy, Manasi spent a decade as a features writer and foreign correspondent, reporting across Asia for international publications.
What drives her is simple: honest, well-crafted communication built to last.
Manasi holds a Master's in Communication Studies from the University of Pune, and a Digital Marketing certification from Wharton, University of Pennsylvania.